With our range of efficient workflow products, we allow fashion entrepreneurs,
wholesalers, designers and retailers to sit back and focus on what they're best at.
Photography has never been easier.
A complete system for great in-house product photography.
Get your products online in no time, with zero manual processing.
See you in London.
You can now experience StyleShoots first hand at our brand new London showroom. Centrally located in the Business Design Centre, it’s easy to get there.
Photographer Matt Brasier is ready to advise you about StyleShoots. Make an appointment at +44 (0)208 616 8835 or matt.brasier@ishopshape.com.
All included.
StyleShoots® is everything you need for product photography, in one complete package. Hardware and software brought together in a simple yet powerful tabletop photo studio. Professional camera, lights and staging are built in a single body construction for easy set up and use.
You run shoots from the included iPad. Integrated software handles lighting and camera, including our new Auto Alpha™ algorithm to cut away the background. With StyleShoots, product photography can be done single-handed.
As easy as pie.
This super sweet solution can be carried out by anybody, seriously. No professional photographer or editing skills necessary. It's not even point and shoot. It's just tap. With lights and camera secured in place and run through the software, there's no more messing around.
Using LED backlight, high end camera equipment and clever software, clipping is done in seconds, cutting out the background from even complex products, completely automagically. Just style the product how you want it and shoot.
Video: StyleShoots technical overview
Time is money.
Fashion moves fast. StyleShoots helps you keep up by speeding up your time-to-market and time-to-web. Preview the shot, position and zoom instantly on the iPad. Capturing, processing and exporting super quality images can be done in just minutes.
With StyleShoots as your complete in-house solution, costs are driven down to under a 10th of outsourcing. Keep it fresh, in control and under budget every time.
This is simply the best way to do flat photography of products like apparel, clothing and accessories.
Shoot once. Use infinitely.
Create all purpose images. No more re-shoots for different qualities, backgrounds, etc. StyleShoots' super quality images are ready to go anywhere. On the web, to your stores, out to print. Export in multiple sizes, formats, with custom backgrounds and drop shadows.
Use for visual guidelines, web shops or any content management systems. Flexibility made simple.
Auto Alpha Algorithm
For the first time ever, advanced image processing is easy to use. Just tap the photo button, and Auto Alpha takes over.
Mastering backlight, camera and processing power, it takes multiple pictures, analyzes every pixel, precisely cuts out your product, and cleans the image.
All in the same time it takes to pour a cup of coffee.
If you can wait for 20 seconds, you know how to use the Auto Alpha algorithm.
Real Transparency
The true powers of the Auto Alpha algorithm are revealed when photographing complex products like scarves with fringes, lace lingerie or fur coats. Cutting these out manually is not only tedious, in some cases it's downright impossible.
No matter what task you throw at StyleShoots' algorithm, it completes the task in less than 30 seconds without breaking a sweat.
The result is a perfectly cut out product with full alpha transparency, not just a white background.
No clipping paths, outlines or masks to fiddle with. Just your product and nothing else.
Alpha transparency means you can use your photos more creatively in lookbooks and easily add effects like drop shadows or nice backgrounds.
Export Presets
StyleShoots can be set to export your photos in a variety of dimensions, file types and qualities, ready for web, lookbooks and catalogues.
StyleShoots always saves a full resolution PNG file with complete alpha transparency.
If you want to get creative, use Export Presets to also render you photos with custom backgrounds and shadows, freeing you from any post-processing.
Once set up, your shots will be exported in the preset formats every single time, automatically.
Options
Zoom
Sometimes you just want to gaze at a special stitching or amazing print. Or maybe you photograph children's clothing or other small products.
For those occasions, the motorized Zoom is what you need. We believe the only real way of zooming is optically. So we custom built a sturdy fixture that grips the high-end lens, and physically moves it to the focal length you want.
Just tap the plus and minus buttons on the iPad and watch the lens move at your command.
Canopy
Our customers love to place StyleShoots in the center of action. Be it in a buzzing office environment, the logistics center, or a dedicated photo studio, StyleShoots fits right in.
To avoid reflections from overhead lights and bright ceilings, the Canopy is mounted right on top of StyleShoots, creating a shielded environment for proper control over product lighting.
Handmade out of special light-blocking fabric, this is an extraordinary Canopy for an extraordinary photo studio.
Rotation and exposure
You can rotate the LiveView to fit the way you like to work. Any rotations you make in LiveView, will translate directly to the exported photos. Bring out the best in dark and light products by adjusting the camera's exposure, directly on the iPad.White balance magic
Setting the correct White Balance is very easy. Just place a gray card on the table, wait a bit, and everything will be set automatically. The intensity of the LED backlight is also calculated. Lens vignetting is measured and compensated for as well.Keeping it straight with grids
Grids can help you position products straight, while you are in LiveView. For instance, make sure both sleeves of a pullover have the same distance from the body, and same length.Tech tour
StyleShoots uses four daylight simulation lamps to give you great images, and comfortable working conditions. A Canon EOS 5D with a "red ring" lens makes sure the photo quality is as good as it gets. Embedded electronics and a Mac Mini with custom algorithms and software control the camera, backlight and external storage.Installation at Piet Zoomers
CEO Bas Zoomers explains how one of Netherlands most well know retailers chose StyleShoots for its superior speed, ease of use, and automatic removal of the background. Perfect for flat clothing photography, Piet Zoomers is now moving away from outsourcing their image processing – it’s all done automatically in 20 seconds.StyleShoots for Garcia
Garcia is a global brand selling quality apparel, and they rely on StyleShoots to quickly and easily photograph, clip and export images of all their products. Berndt de Wit from Garcia explains how they use StyleShoots for internal and external photography.Using overlay images
Use a previously shot photo as an overlay, to help you position your products consistently. The video shows you how.Taking a picture
A short look at how to do flat product photography in no time, with zero manual processing. Anders Jorgensen explains how this great product works. Take high-end professional photos with transparent background and use them both in print and online. Everyone can work with it!iPad app walkthrough
A complete tour of the iPad app, including Library, Settings, LiveView, Result screen, Export panel. See how to set up Export Presets with custom file size, background, drop shadow and compression quality.-
Rotation and exposure (01.30)
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White balance magic (01.51)
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Keeping it straight with grids (01.28)
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Tech tour (01.59)
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Installation at Piet Zoomers (02.14)
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StyleShoots for Garcia (01.45)
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Using overlay images (01.23)
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Taking a picture (01.46)
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iPad app walkthrough (09.44)
Leasing option
The all-in-one photo studio is available for direct purchase, or as a leasing solution.
You can have StyleShoots set up at your location for your in-house product photography, on a per-month payment contract.
To learn more about leasing StyleShoots, feel free to contact us.
We are happy to send you a tailor-made offer.
Room requirements
Minimum room size for comfortable working conditions:
- 600 cm x 250 cm x 400 cm
- Plain leveled floor supporting table weight.
- Even, neutral ceiling. Ideally gray or dark color, to avoid reflections in the glass of the table for consistently great results.
- Operating temperatures: 0°C - 40°C.
- No ambient light from windows or room light. For best results, a completely dark room is recommended, as StyleShoots provides enough working light.
- If there is electrical light in the room, it must be possible to turn off.
- If there are windows or ceiling lights, they must be possible to cover.
- Max power consumption: 1000 W
Shipping Anywhere
StyleShoots ships worldwide. Wherever you are on the globe, StyleShoots can be shipped and assembled at your location by our trained personnel.
StyleShoots comes in a special designed transport box. All components are securely packed and are ready for global transport.